For product managers in the AI era
Product just got harder,
but not for everyone.
Some people have AI doing the work while they make the calls. It's one system built around how you think. I help product managers become those people. The gap isn't as large as it looks, but it's growing rapidly.
How AI-native are you? Find out in 4 minutes.
Marton Gaspar, product coach
10 years in AI
3 startups of my own
100+ product leaders coached
When everything moves this fast, it's easy to feel behind.
Product management changed more in the last year than in the ten before it. The tools change every week. The expectations moved overnight. So you work harder, and still feel a step behind. It's not that your judgement has slipped. It's an operating model that stopped working the moment AI sped everything up. And that gap is only going to grow.
Do any of these sound familiar?
- A new tool every week you can't keep up with
- Afraid to switch off, in case you fall further behind
- Working harder with AI, and somehow more tired, not more ahead
- No spare time to learn AI on nights and weekends
- The nagging sense your experience is worth less than it was
- Tried the AI tools, got slop, went back to doing it yourself
- Second-guessing whether you're still good at this
Not another AI course.
Not a prompt pack.
Not a certification.
The fix isn't more demos, more tools, or more tips. It's one system. One you build yourself, on your real work, with me beside you the whole way. You've read enough. This is the part where you actually build it, and you don't do it alone.
This is what ahead looks like.
Keeping up was never the goal. With your system running, you reach a baseline you never drop below: you can build anything, prototype anything, and make sense of whatever launches next, because you always know what good looks like. Here's what changes once it runs.
- 1
Context
Better answers every time, because your context travels.
The system already knows your product, your users, and your bar for good. So the PRD, the teardown, the release notes come back as first drafts you edit, not blank pages you start from. You brief it once instead of re-explaining yourself every time, and the answers only get better the more it knows you.
You brief it once. It never forgets.
- 2
Ship
Walk into the review with a working prototype.
You build a clickable prototype of the feature the night before the review, not a deck describing it. The room stops debating and starts reacting to something real.
A prototype ends the argument a slide starts.
- 3
Test
Answer your riskiest assumption this week.
Spin up a fake door, an instrumented prototype, or five user sessions off a prompt chain. The question that would have sat in a quarterly bet gets a number by Friday.
Guessing dressed as a roadmap is still guessing.
- 4
Decide
Your taste, working before you sit down.
You write your judgment down once: how you size, what you kill, what good looks like. The system applies it to every PRD and analysis before it reaches you. You edit, you never start blank.
Taste only scales once you write it down.
- 5
Compound
Never start from zero on a new tool again.
A new model drops on Tuesday and your system folds it in by Wednesday, because you built the scaffolding, not a pile of prompts. Every tool makes the whole system stronger.
Everyone else re-learns. You absorb.
Want to see where you stand today? Your AI-Native PM Score shows you in four minutes. Get your score →
“In the one year I've worked with Marton, he has led the company into the age of modern product development, transforming the company to one that measures its success by outcomes, not outputs. … By coaching far beyond his immediate team and instilling a growth mindset, he made our product teams more agile, and set me up for a promotion in the last review cycle.”
Alexandra Heimiller
Product Director, HomeX
Direct report at HomeX
What lands in your inbox
One note a week. Built to be used.
01
One idea, four lanes
Leadership, product, AI, and career. The thinking a senior PM actually uses at work, rotated one lane at a time.
02
The build, shown
The prompts, workflows, and AI systems I run on real product work. Not theory. Things you can copy on Monday.
03
Five minutes, then done
Short enough to read on a break. Concrete enough to use the same week. No filler, no hype.
The Product System · weekly
Every week, one piece of your system.
One idea across leadership, product, AI, and career, rotated one lane at a time. The actual skills and workflows I run on real product work, ready for you to make your own. Read it in five minutes, use it the same week.
“really useful and practical” Anna Kurochkina, Product Director, Innovation Hive at EY
Resources
Free tools you can use this week.
Frameworks, infographics, and tools for real product work, on leadership, product, AI, and career. Take what you need.
Product management
9 Jira ROI Killers Draining Your Product Team (And the Fix for Each)
Jira tracks what happened, not why you chose it. Here are 9 ways Jira drains product ROI, each with a concrete fix, plus how to use AI to protect your product judgment instead of burying it.
Get the PDF →
FREE PDFProduct / AI era
Role confusion
The one decision AI still can't make, and why it's the PM's job to own it.
Get the PDF →
FREE PDFProduct metrics
The Museum of Meaningless Metrics
Lines of code. Story points. Pull requests. Tokens spent. Every number a team reports with pride, and not one of them proves a customer's life got easier. Download the PDF and ask the same question of your own dashboard.
Get the PDF →
FREE PDFThe AI-Native PM Score
Nineteen questions, scored, with a personal report in your inbox.
The reading list
Thirty-six books shelved by the twelve jobs of product management.
Coming soon
A cohort for product managers who want to build with AI, from zero to expert in weeks.
I'm building a course, and a book, on how to build your own AI system for product work. You learn it the way it sticks: by building yours, on your real work. Join the waiting list and you'll be first to know, at the best price.
Who writes it
I'm Marton.
I lead product, and I build systems.
Ten years in AI, from chatbots to natural-language generation to AI strategy. Director of Product at a Series A scale-up. Three startups of my own. I've coached over 100 product leaders at organisations like the NHS and EY.
I'm not an AI advisor. I'm a product leader who runs his own AI system on real product work every day, and shows you how to build yours.
Podcasts that had me on.
Stages I've spoken on.
Stop chasing tools.
Start by seeing where you stand.
Four minutes. Your score, your one big gap, and the first move to make this week.
Get your score →