One to one
The 90-Day Build
We build your system on your real work. Your Starter System set up early, then made fully yours over ninety days.
The 90-Day Build →Work with me · Product managers in the AI era
Become the PM who does the work of five.
I coach you to build your own AI system: one that ships prototypes, preps your decisions, and keeps your judgment ahead of every new tool. Three ways in: you, your team, or your whole organisation.
Once your system is running, the AI now built into how you run product, three things become normal:
Makes sense of everything
Every interview, ticket, and dashboard you’ll never have time to read, boiled down so you always know what they’re really telling you.
Grounds your decisions
The strongest case against your plan, built from your own strategy and data, so you walk in ready for every objection.
Validates your bets
The experiment designed, your data queried, the result read back to you, so you get a real answer in days.
That’s a system that lives in your workflow, growing with everything you feed it. Most PMs don’t have one yet. The ones who do set the new bar.
Trusted by leaders from
AmazoneBayNetflixIBMBCGEdelmanMindshareOMDNHSDfEEYRBSHomeXPathMotion
Three ways to work with me
You, your team, or your whole organisation.
Your product team
The Team Build
One operating system for the whole team: a shared brain, digital twins, follow-ups that run themselves.
The Team Build →Your organisation
AI Across Your Org
We roll AI into how your organisation builds products, my team working alongside yours.
AI across your organisation →Product management just got harder. So your job got harder.
No one really knows what’s possible now and what isn’t. Every stakeholder turns up with a brilliant AI idea. The field moves faster than anyone has time to follow. It’s not you.
And you can’t wait it out. This one is real, and it’s already in your company. Your company expects you fluent already, and no one is giving you the time to get there. Sitting still is the one move that doesn’t work.
Does any of this sound familiar?
Your judgment keeps getting second-guessed.
You used to estimate, defend a roadmap, promise a date without blinking. Now all three feel shaky.
You can't tell what's worth building.
You scope a feature. Next week Anthropic ships it, a rival drops it, or your users just vibecode it themselves.
Everyone walks in with an AI idea.
And you're the one who has to say what's real.
Your role is changing fast.
Harder every month to deliver the outcomes, and to prove your value.
Keeping up is a second job.
New tools every week, no time to learn them, and everyone assumes you already have.
Your skills have a shelf life now.
Master AI and you're ahead for years. Ignore it, and you feel the clock.
“energising, pushing me and others to really think about how we can make a meaningful impact for our users”Ben Belward, Lead Product Manager, DfE“I enjoyed our sessions and felt challenged, energised and supported.”Ben Belward, Lead Product Manager, DfE
There are two versions of a product manager’s life right now.
Behind AI
- Overwhelmed and anxious
- Your skills feel like they're slipping
- Less sure you're still adding the value you used to
- Not really sure what to do anymore
Ahead of AI
- Prototyping a real idea in an afternoon
- The repetitive work running itself
- Every decision prepped, every experiment answered in days
- Free for the parts only you can do: the meetings, the customers, managing stakeholders, the hard problems
Get ahead of it, and AI stops being the threat. It becomes the unfair advantage.
You do the work of five people, with more free time than before. You decide what matters. Your system does the rest. That’s who this is for: the product manager who wants to get ahead of the change, not just keep up with it.
What your system does
You make the calls. Your system does everything else.
- Second brain: every note, contact and decision in one place. Your AI reads it before it answers you.
- Digital twin: answers the questions people would book a meeting for, so the meeting only happens when it has to.
- Drafts in your voice: PRDs, updates, emails and decision briefs arrive written. You edit instead of starting blank.
- Tool test bench: a new tool drops and your system tells you in minutes whether it earns a place or it's noise.
- Research on tap: customer calls, tickets and reviews distilled in an afternoon.
- Meeting prep that does itself: the context, the history and the open questions ready before you walk in.
- The payoff: your evenings back, and a system that gets stronger every week you run it.
And running through all of it, proper product coaching: the calls you are weighing, the stakeholders, the roadmap, your career. The system is the tool. The judgment is the work.
“helping me level up in a way I haven't experienced before”Debbie McAuliffe, Head of Product, NHS“It's rare to have access to this kind of support in the public sector, and I'm lucky to be benefiting from it.”Debbie McAuliffe, Head of Product, NHS“Marton helped shift my mindset on public speaking in just a few words”Debbie McAuliffe, Head of Product, NHS
Most AI coaching stops at tools. Most leadership coaching never touches them.
I do both, and the human layer underneath.
- I ask.
- Good questions, so you reach your own answers.
- I show.
- Where I've built it before, I build it with you.
- I listen.
- The doubt, the pressure, the psychology of a senior role. Bring your whole self. It's where the real work happens.
“invaluable coaching to me and others in the senior leadership team”Pete Ward, Deputy Director, DfE Teacher Services“candid yet compassionate feedback, always linking it to desired culture, outcomes and overarching strategy”Pete Ward, Deputy Director, DfE Teacher Services“thought-provoking questions about people and behaviours as much as product and delivery”Pete Ward, Deputy Director, DfE Teacher Services
You become the Super PM.
Every useful AI working as one compounding system, with you in the middle, only getting further ahead.
That comes from three things I coach:
More self-aware.
You lead better when you understand what drives you.
Better decisions.
The tools are a commodity. Deciding what's worth building is not. We work on the call, not just the output.
Beautiful systems that compound.
Every session, one more piece, built and yours to keep. You leave with a system, not notes that fade by Friday.
“Marton is an excellent coach. He has a deep knowledge and expertise of product management, combined with a direct and constructive approach to giving feedback. … My leadership style, communication and overall approach to product management have significantly improved as a result of his coaching.”
RS
Ravi Sachdev
Senior Product Manager, Department for Education
Product coaching
I get it. I’ve been there.
I’m Marton. I’ve spent ten years in AI, from chatbots to natural-language generation to AI strategy. I was Director of Product at a Series A scale-up. I’ve started three companies of my own. And I’ve coached over 100 product leaders, at organisations like the NHS and EY.
I’m not an AI advisor. I’m a product leader who runs AI on his own product work every day, and shows you how to make it part of yours.
Podcasts that had me on.
Guest interviews on product, AI and neurodiversity.
Speaking engagements.
Co-organised Europe's largest Chatbots and Voice Assistants Meetup, with 3,300+ members.
Whatever you’re wrestling with, coaching can help.
- Making AI part of how you run product, built around the way you work
- Setting up a second brain you and your AI both draw on
- Automating the research, prep, and busywork that eats your week
- Rapid prototyping and discovery, so you test ideas in hours
- Rebuilding your estimation and roadmap judgment for an AI world
- Deciding what's worth building when almost anything is buildable
- Managing stakeholders who all arrive with an AI idea
- Proving the value of the product manager role as it's being redefined
- Staying ahead of every new tool without drowning in them
- Leading your team through the same shift you're going through
- The doubt, pressure, and confidence of a senior role in flux
- Designing a career that compounds instead of decays
What leaders say.
“Within a few weeks you will make huge steps with your product.”Maxime Lebastard, ex-founder“Working with you over the last 6 months or so has had a big impact on me.”Sean Craig, Head of Delivery, NHS“thank you soo much as your coaching made it happened”Bruno Patriota, PMRoarke Batten landed Head of Transformation, NHS → after interview coachingPete Ward landed a Deputy Director role → coached across DfE and NHSFour senior product leaders, four offers, in one quarter of interview coaching
Real messages and public recommendations, shared with permission.
Watch me build my system, one piece a week.
The Product System is my weekly note for product people: one piece of the system I actually run, with the skill or workflow to copy. Free, five minutes.
Not sure where to start? Get your score first →
Stop chasing tools.
Bake AI into how you build products.
Twenty minutes, your real problem, my honest read. If it’s a fit, we’ll talk about the build.
Prefer email? marton@martongaspar.com