Product coaching · Senior product managers

Do the best work of your PM career, and get your evenings back.

Coaching from a product leader and builder. I’ve led product at high-growth scale-ups, spent 10 years working in AI, and coached 100+ product people.

Trusted by leaders from

AmazoneBayNetflixIBMBCGEdelmanMindshareOMDNHSDfEEYRBSHomeXPathMotion

Three ways in

Where are you right now?

Settled in, ready to scale

Build your AI PM OS

Get your evenings and weekends back. We build AI into your real work, one workflow at a time, so the admin runs itself and your time goes on the calls that matter.

Build your AI PM OS →

Looking for your next role

Find your next PM role

You've got the experience. Get clear on where it fits best, and tell your story so the right companies want to talk to you.

Find your next role →

New role or promotion

Start your new role strong

New role, or just stepped up? Walk in with a plan, someone in your corner who's done the job, and early wins people notice.

Start strong →

Coaching a whole product team, or bringing AI into how your organisation builds? Let’s talk.

“helping me level up in a way I haven't experienced before”Debbie McAuliffe, Head of Product, NHS“It's rare to have access to this kind of support in the public sector, and I'm lucky to be benefiting from it.”Debbie McAuliffe, Head of Product, NHS“Marton helped shift my mindset on public speaking in just a few words”Debbie McAuliffe, Head of Product, NHS

Most AI coaching stops at tools. Most leadership coaching never touches them.

I do both, and the human layer underneath.

I ask.
Good questions, so you reach your own answers.
I show.
Where I've built it before, I build it with you.
I listen.
The doubt, the pressure, the psychology of a senior role. Bring your whole self. It's where the real work happens.
Three-panel comic of Marton coaching a product manager: thinking with a question mark under 'I ask.', building beside her at a laptop under 'I show.', and listening with a cup of tea while she talks under 'I listen.'
I askI showI listenYougrow
“invaluable coaching to me and others in the senior leadership team”Pete Ward, Deputy Director, DfE Teacher Services“candid yet compassionate feedback, always linking it to desired culture, outcomes and overarching strategy”Pete Ward, Deputy Director, DfE Teacher Services“thought-provoking questions about people and behaviours as much as product and delivery”Pete Ward, Deputy Director, DfE Teacher Services

“Marton is an excellent coach. He has a deep knowledge and expertise of product management, combined with a direct and constructive approach to giving feedback. … My leadership style, communication and overall approach to product management have significantly improved as a result of his coaching.”

RS

Ravi Sachdev

Senior Product Manager, Department for Education

Product coaching

Marton Gaspar

I get it. I’ve been there.

I’m Marton. I’ve spent ten years in AI, from chatbots to natural-language generation to AI strategy. I’ve led product at scale-ups and in enterprise, and I’ve founded three startups of my own. And I’ve coached over 100 product leaders, at organisations like the NHS and EY.

I’m not an AI advisor. I’m a product leader who runs AI on his own product work every day, and shows you how to make it part of yours.

More about me →
“energising, pushing me and others to really think about how we can make a meaningful impact for our users”Ben Belward, Lead Product Manager, DfE“I enjoyed our sessions and felt challenged, energised and supported.”Ben Belward, Lead Product Manager, DfE

Podcasts that had me on.

Guest interviews on product, AI and neurodiversity.

Product LoveThe Product ExperienceMasters of Product ManagementOne Knight in ProductProduct TalkConversations Worth Millions

Speaking engagements.

Google CampusCognitionXEYGoldsmiths, University of LondonProductTankGreenwich CouncilUK Government

Co-organised Europe's largest Chatbots and Voice Assistants Meetup, with 3,300+ members.

Whatever you’re wrestling with, coaching can help.

Six-panel comic of the same product manager facing workplace pains: hands poking her estimate chart ('Your judgment keeps getting second-guessed.'), a colleague carrying off a feature she scoped, a crowd with lightbulb ideas ('Everyone walks in with an AI idea.'), her door sign being painted over, clocking in for a second shift ('Keeping up is a second job.'), and a pot of skills on a kitchen timer ('Your skills have a shelf life now.').
  • Making AI part of how you run product, built around the way you work
  • Setting up a second brain you and your AI both draw on
  • Automating the research, prep, and busywork that eats your week
  • Rapid prototyping and discovery, so you test ideas in hours
  • Rebuilding your estimation and roadmap judgment for an AI world
  • Deciding what's worth building when almost anything is buildable
  • Managing stakeholders who all arrive with an AI idea
  • Proving the value of the product manager role as it's being redefined
  • Staying ahead of every new tool without drowning in them
  • Leading your team through the same shift you're going through
  • The doubt, pressure, and confidence of a senior role in flux
  • Designing a career that compounds instead of decays

What leaders say.

“Within a few weeks you will make huge steps with your product.”Maxime Lebastard, ex-founder“Working with you over the last 6 months or so has had a big impact on me.”Sean Craig, Head of Delivery, NHS“thank you soo much as your coaching made it happened”Bruno Patriota, PMRoarke Batten landed Head of Transformation, NHS → after interview coachingPete Ward landed a Deputy Director role → coached across DfE and NHSFour senior product leaders, four offers, in one quarter of interview coaching

Real messages and public recommendations, shared with permission.

Tell me where you are.
We’ll work out the next step together.

30 minutes, you and me. Tell me what’s in the way, and you’ll leave knowing your next step, whether or not we work together.

Prefer email? marton@martongaspar.com

Coaching intake

Tell me what is going on.

Which way in fits you best?*
How long have you worked in product?*
How do you want to do this?*