Who should product managers follow on LinkedIn?

Start with people who write about the craft, such as Lenny Rachitsky, Shreyas Doshi, Teresa Torres, John Cutler and Itamar Gilad. Add product leadership voices like Marty Cagan, Melissa Perri and Roman Pichler. Then pick a few from AI, design, leadership and business so your feed covers the whole job, not just one part of it.

Can you learn product management for free?

Yes. A lot of the best product advice is now published openly by practitioners on LinkedIn, in newsletters and in podcasts. The work is in choosing who to learn from and then using what you read on real decisions, rather than collecting it.

Who should I follow to learn AI as a product manager?

Look for people who explain AI in practical terms. Cassie Kozyrkov writes about turning data and AI into clear decisions, Chip Huyen about shipping AI in production, and Marily Nika about building real AI products as a PM. Ruben Hassid, Clare Kitching and Anisha Jain focus on hands-on steps and tools you can try this week.

Why should product managers follow design, leadership and business creators?

Because the product job sits between all of them. Design voices help you see how a decision reaches the customer, leadership voices help you lead without authority, and business voices on pricing, positioning and growth help you make the case for what to build. The most useful ideas often come from outside your own lane.

How many people should I follow to keep learning?

There is no magic number. A practical approach is to pick a few people in each area that matters to your work, then prune anyone whose posts you never act on. A smaller feed you read closely teaches you more than a large one you scroll past.

77 Product and AI Creators to Follow on LinkedIn (A Free Way to Keep Learning)

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An expensive consultant gives you a slide deck and leaves. The 77 people below teach you product and AI for free.

The best advice in product isn't locked behind a big invoice any more. It's in your feed, as long as you choose who fills it.

These are my 77 favourite people to learn from on LinkedIn, grouped into seven areas: product, product leadership, AI, design, leadership, CEOs and business. Don't try to follow all of them in one go. Pick a few in each area. A feed built that way will teach you more about building, deciding and leading than most consultants do.

Product

These eleven write about the craft itself: discovery, evidence, growth, careers and how product teams really work.

Lenny Rachitsky interviews the people who built the products you use.

Shreyas Doshi gives you clear mental models for the craft of product.

Teresa Torres made continuous discovery a habit teams can run.

Paweł Huryn posts the PM frameworks and AI tips you'll want to save.

Marily Nika teaches product managers how to build real AI products.

Leah Tharin writes tactics for growing a product-led company.

John Cutler draws how product organisations really work.

Dr Bart Jaworski gives plain-spoken PM lessons, with no jargon.

Alex Rechevskiy demystifies PM career paths and pay.

Itamar Gilad helps you plan with evidence, not the loudest opinion in the room.

Liam Darmody makes leadership alignment simple to build.

Product leadership

These eleven are for the part of the job that moves from making the calls to building the strategy, and the people, that make them.

Marty Cagan wrote the product books on every team's shelf.

Melissa Perri closes the gap between strategy and what gets built.

Roman Pichler writes clear playbooks for product strategy and roadmaps.

Petra Wille coaches leaders on growing the people under them.

Christian Idiodi shows what an empowered product team looks like.

Dave Killeen writes about product leadership, the data-driven Pendo way.

Rich Mironov has run product at 15+ companies and tells it straight.

Stephanie Leue writes CPO lessons on building durable product teams.

Hilary Gridley uses AI to become a better PM, and shows how she does it.

Nacho Bassino helps teams set a product strategy that holds.

Ed Biden trains product teams to build the AI-native way.

AI

AI now runs underneath a lot of product work. These eleven explain it in terms you can use on real work this week.

Ruben Hassid founded EasyGen and explains AI in plain steps.

Cassie Kozyrkov turns messy data and AI into clear decisions.

Gergely Orosz gives the insider read on AI and how big tech builds.

Chip Huyen wrote the book on shipping AI in production.

Rowan Cheung catches the big AI launches before you do.

Anisha Jain writes step-by-step AI tool guides for builders.

Armand Ruiz brings enterprise AI lessons from large company rollouts.

Clare Kitching shows AI automations you can build this week.

Charlie Hills does hands-on AI prototyping you can copy.

Chris Donnelly breaks down AI tools for founders and creators.

Aishwarya Srinivasan decodes the AI news that matters to builders.

Design

Most product decisions end up in front of a customer somewhere. These eleven help you see the work the way designers do: Jakob Nielsen, John Maeda, Vitaly Friedman, Pablo Stanley, Julie Zhuo, Ioana Teleanu, Jared Spool, Dan Mall, Stéphanie Walter, Femke van Schoonhoven and Cat Noone.

Leadership

Product managers lead without a reporting line most of the time, so the leadership voices matter as much as the product ones. These eleven write about teams, feedback, safety and management: Amy Edmondson, Wes Kao, Liz Wiseman, Kim Scott, Tomas Chamorro-Premuzic, Sabina Nawaz, Minette Norman, Lara Hogan, Ruth Gotian, Ron Friedman and Dora Vanourek.

CEOs

Following the people who run companies shows you the decisions from the other side of the table. These eleven are in that group: Aravind Srinivas, Anton Osika, Grant Lee, Clement Delangue, Dharmesh Shah, Bindu Reddy, Noemi Kis, Des Traynor, Godard Abel, Eric Partaker and May Habib.

Business

Product only works if it also works for the business. These eleven cover positioning, growth, pricing, buying and go to market: April Dunford, Elena Verna, Katelyn Bourgoin, Maja Voje, Madhavan Ramanujam, Greg Isenberg, Kyle Poyar, Hiten Shah, Mike Leber, Daniel Priestley and Anthony Pierri.

Build a feed that teaches you

A list like this is only useful if it changes what turns up in front of you every morning. Following all 77 at once just makes the feed louder. Picking two or three from each area gives you a spread: the craft, the leadership, the tools, the interface, the business, and the view from the top.

That spread is the point. Product sits between all of those areas, so the people who help you most are often the ones outside your own lane. A designer can change how you write a requirement. A pricing voice can change how you size an opportunity.

The list isn't finished, and it never will be. Who did I miss? Whose work has changed how you build, decide or lead?

Questions people ask

Who should product managers follow on LinkedIn?: Start with people who write about the craft, such as Lenny Rachitsky, Shreyas Doshi, Teresa Torres, John Cutler and Itamar Gilad. Add product leadership voices like Marty Cagan, Melissa Perri and Roman Pichler. Then pick a few from AI, design, leadership and business so your feed covers the whole job, not just one part of it.
Can you learn product management for free?: Yes. A lot of the best product advice is now published openly by practitioners on LinkedIn, in newsletters and in podcasts. The work is in choosing who to learn from and then using what you read on real decisions, rather than collecting it.
Who should I follow to learn AI as a product manager?: Look for people who explain AI in practical terms. Cassie Kozyrkov writes about turning data and AI into clear decisions, Chip Huyen about shipping AI in production, and Marily Nika about building real AI products as a PM. Ruben Hassid, Clare Kitching and Anisha Jain focus on hands-on steps and tools you can try this week.
Why should product managers follow design, leadership and business creators?: Because the product job sits between all of them. Design voices help you see how a decision reaches the customer, leadership voices help you lead without authority, and business voices on pricing, positioning and growth help you make the case for what to build. The most useful ideas often come from outside your own lane.
How many people should I follow to keep learning?: There is no magic number. A practical approach is to pick a few people in each area that matters to your work, then prune anyone whose posts you never act on. A smaller feed you read closely teaches you more than a large one you scroll past.