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Ten years in AI. Three startups of my own. 100+ senior leaders coached. Now I write up what works, every week.
That system is what The Product System shows you, one note a week: the thinking and the build, so you can put your own together around how you work. While the first issue makes its way to you, here is where to start.
“concise, clear and very capable” Jay Soni, Senior UX/UI & Product Designer, EY Innovation Hive
First: get your score.
The AI-Native PM Score. Four minutes, scored across five skills, with your first move in your inbox.
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Product management
The 16 essential rules of product management
Career development
10 lessons from surviving a toxic workplace
AI
10 Rules to Prompt Like a Pro With Claude Fable 5
For product managers in the AI era
Product Manager Archetypes: Operator, Builder, Optimiser or Strategist?
Product Management
12 Brutal Product Management Truths (And What to Do About Each One)
Product decision-making
25 Cognitive Biases That Destroy Product Decisions (And the 5 Questions That Stop Them)
Product metrics
The Museum of Meaningless Metrics: Build Numbers vs Customer Outcomes
Product / AI era
Role Confusion: The One Product Decision AI Still Can't Make
Product management
9 Jira ROI Killers Draining Your Product Team (And the Fix for Each)
Career Development
Product Management Levels
Career Development
Product Manager vs AI Product Manager vs Product Builder
Product management
The 7 essential skills of product managers
Stakeholder management
How Product Managers Say No (11 Phrases That Keep the Conversation Open)
Product decision-making
The 6 Brutal Laws of Product (And the Question Each One Asks)
Product strategy
Product Strategy Starts With the Problem, Not the Tool
Stakeholder management
When Your CEO Has a Bad Idea: 7 Questions to Ask Before You Say No
Product decision-making
Product Management Cheat Sheet: Judge the Thinking, Not Just the Result
Product management
24 Harsh Truths of Product Management I Learnt the Hard Way
Career development
6 Types of Product Managers: Same Title, a Completely Different Job
Product decision-making
13 Signs of High-Performing Product Managers (A Self-Check)
Product decision-making
The 10 Tensions of Product (And How to Find the Ones Already Deciding for You)
Leadership
15 Subtle Traits of Great Product Leaders (The Habits That Stop Your Team Waiting on You)
Career development
How to Actually Get Promoted in Product (12 Things That Work, and 12 That Don't)
Product management
10 Years of Product Advice in 60 Seconds (Build Less, Decide Better)
Product management
Rebuild the Product Manager Job, Don't Just Do It Faster
AI
Where Product Managers Stop With AI (And the Level Above It)
Product decision-making
The Missing Line in Your Agent Spec (Why Product Judgement Now Moves Earlier)
Leadership
Delegation for Product Managers: Hand Over the Task, Not the Call
Career development
Generalist vs Specialist Product Manager: Which One Gets Paid Now
Product management
Generating Is Not Building: What Day 30 of Vibe Coding Tests
Product management
What Makes a Great Product Manager (It Isn't the List)
Product decision-making
Two Kinds of People in Every Product Team Right Now
Leadership
Every Question Only You Can Answer Is a KPI Problem
Stakeholder management
Your CEO Thinks AI Can Do Your Job (What Is Still Yours as a Product Manager)
Product management
Product Manager Tool Stack: How Two Questions Changed 10 Tools in One Year
Product decision-making
How to Actually Build a Product: 12 Swaps That Turn a Feature Bet Into a Decision
AI
How Top Product Teams Use AI: 10 Moves That Change How They Decide
Product management
Customer Discovery for Product Managers: 5 Habits That Matter More Now Prototypes Are Cheap
Stakeholder management
How to Push Back on Urgent Requests (11 Questions Product Managers Ask When Everything Is Urgent)
Career development
Product Manager Judgement and AI: 5 Questions to Answer Before Your Work Reaches the Team
Stakeholder management
Influence Without Authority: 11 Moves Product Managers Use to Get Alignment
3 · Talk to me
Stuck on something at work? Tell me what you are wrestling with. I take a handful of calls with readers every month, and those conversations shape what I build and write.
Booking me for a talk, a podcast, or a workshop? Same door.
Coming
Build yours with me, live.
I am putting together a small live cohort: I bring the skeleton of my system, you build your own around how you think and the job you actually have. No date yet. The list hears first.