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Welcome in.

Ten years in AI. Three startups of my own. 100+ senior leaders coached. Now I write up what works, every week.
That system is what The Product System shows you, one note a week: the thinking and the build, so you can put your own together around how you work. While the first issue makes its way to you, here is where to start.
“concise, clear and very capable” Jay Soni, Senior UX/UI & Product Designer, EY Innovation Hive
First: get your score.
The AI-Native PM Score. Four minutes, scored across five skills, with your first move in your inbox.
Get your score →1 · Take the free downloads
Product management
The 16 essential rules of product management
Career development
10 lessons from surviving a toxic workplace
AI
10 rules to prompt like a pro
For product managers in the AI era
Product Manager Archetypes
Product Management
12 Brutal Product Management Truths
Product decision-making
25 Cognitive Biases That Destroy Product Decisions
Product metrics
The Museum of Meaningless Metrics
Product / AI era
Role confusion
Product management
9 Jira ROI Killers Draining Your Product Team (And the Fix for Each)
3 · Talk to me
Stuck on something at work? Tell me what you are wrestling with. I take a handful of calls with readers every month, and those conversations shape what I build and write.
Booking me for a talk, a podcast, or a workshop? Same door.
Coming
Build yours with me, live.
I am putting together a small live cohort: I bring the skeleton of my system, you build your own around how you think and the job you actually have. No date yet. The list hears first.